Privacy

What happens to what you type into the project intake on this site, and to your details when you send a brief.

What’s collected

  • Your answers in the intake conversation.
  • When you send a brief or a message: your name, your email address, your business name if you add one, and what you wrote.
  • Daily counts of conversations from each visitor and of copies emailed to each address, so the site can’t be overused. Each is kept as a scrambled code that changes every day, can’t be turned back into your IP or email address, and is deleted after three days.

Visits are counted with Cloudflare Web Analytics, which sets no cookies and doesn’t identify you. The site has no advertising or tracking cookies.

Who handles it

  • Anthropic. The intake is an AI assistant built on Anthropic’s Claude. Each answer you type is sent to Anthropic to write the next question and your brief, under Anthropic’s commercial terms.
  • Cloudflare. Hosts this site, stores the briefs people send, sends the site’s emails, and counts visits. Cloudflare Turnstile checks that you’re a person.
  • Apple. Hosts the studio’s email.

These companies may process data in the United States or other countries, where it can be accessed under those countries’ laws.

What it’s used for

Only to understand your project and reply to you. It isn’t sold, shared for marketing, or added to a mailing list.

The assistant asks questions and drafts your brief. It doesn’t make decisions about you or quote prices. A person at the studio reads every brief and replies.

Please don’t share passwords, payment details or health information in the intake. It doesn’t need them.

How long it’s kept

If you leave without sending your brief, this site doesn’t keep the conversation. A brief or message you send is deleted 24 months after you send it, or sooner if you ask.

Your choices

You can ask to see, correct or delete your brief or message at any time by writing to hello@peleelabs.com.

Who’s responsible

Questions and complaints go to the studio’s privacy officer: hello@peleelabs.com.

Last updated 10 November 2026.